Metrosexual Guide to Style

The Metrosexual Guide to Style by Michael Flocker

ISBN: 0-306-81343-2

Published by: Da Capo Press

Pages xii-xiii

Throughout history, the very concept of the masculine ideal has been redefined countless times. For centuries pharaohs, kings, and czars bedecked themselves in furs and jewels while the underclasses toiled hopelessly clad in dull, flea-bitten rags. The opulent attire and outrageously ornate surroundings of the chosen few were carefully crafted status symbols that unquestionably proclaimed social superiority. But by the dawn of the twentieth century, many of the royal houses of Europe had fallen and the great chasm between the haves and the have-nots had begun to lessen. As the class system began to fade and history continued to steamroll along, the societal roles of both men and women changed accordingly.

During the twentieth century alone, Hollywood trotted out such diverse masculine ideas as Rudolph Valentino, Clark Gable, Cary Grant, and Marlon Brando. Each played a pivotal role in defining the masculine ideal of his era. On a more subversial level, popular music also played a part as Elvis, the Beatles, and David Bowie all scared the bejesus out of older generations in their respective eras. Men grew their hair, women burned their bras, gays came out of the closet, and platform shoes helped raise the profile of the masses. And so it goes.

By the dawn of the twenty-first century, some said that the age of politics and religion was dead, and the age of science and spirituality had arrived. This may or may not have been true, but one thing was certain: The oafish, macho caveman who had been lumbering about the planet looking for a woman to club on the head had been banished to the hinterlands forever. Once again, a new man had emerged and stepped into the spotlight on the ever-shrinking world stage.

The new breed of man is one of style, sophistication and self-awareness. He is just as strong and confident as his predecessor, but far more diverse in his interests, his tastes, and most importantly his self-perception. Secure in his masculinity, he no longer has to spend his life defending it. He has options. The sexual revolution is old news and the new man is free to enjoy his single life and his youthful appeal. If he is married, by choice, not by necessity, and the walls separating straight men from their gay, fashion-forward brothers are beginning to crumble. More and more, young, urban, straight men are appropriating certain elements of style and culture from the gay community and marketing executives have been quick to catch on. A whole new range of cars, fashions, grooming products, restaurants, and sports clubs have been launched to cater to the new man.

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